TL:DR – I pulled together a list of resources for your 2025 planning
Background
In my corporate days, I’d spend June, July and August working on LRP (Long Range Planning) Themes for our internal stakeholders and my peers. The themes were, essentially, guidance on the assumptions we were using to shape our strategies and operating plans. Our intent was to share a point of view of the future that would shape consumer behaviors, the competitive landscape, and the overall economic environment we were operating in. And, given my roles, we had to have one foot in the tech world, one foot in consumer marketing, so there was a lot of discussion about tech trends.
The work to get to those themes started with a review of external perspectives, forecasts and predictions. We’d consult with all our vendors and our software partners to gather decks, presentations and briefing reports. Once we had all the inputs on a shared drive, we’d start to work through them as a team. The “liberal arts” guy in me loved the analysis of all the materials, and the deep reading required to identify the not-obvious ideas and implications.
In reality, we’d find ourselves in a paradox: We both never had enough (or the exact, right) inputs, but we also had too much.
So, to help you with your 2025 planning, I gathered some inputs that might be useful for you and your team
Tech and AI Trends
McKinsey technology trends outlook 2024 – As you’d imagine: thoughtful and good. A few key quotes for your decks
AI and Everything Else – Benedict Evans – SuperAI 2024 – This is a sprint through a bunch of topics related to AI, with a really clear-eyed perspective on what’s real and what’s BS
KPMG GenAI Executive Survey 2024
Precedence research: Snapshot of the AI landscape – https://www.precedenceresearch.com/artificial-intelligence-market Some stats to worry and impress your bosses. Also, an interesting source. Looks like they are buying/compiling other data sources and using AI/ML/LLMs to generate output.
Consumer Landscape
The CMO Survey – Highlights and Insights Report – Spring 2024 If you can put up with Slideshare, this is a pretty good reminder of what was on the minds of CMOs in early 2024.
Deloitte Future Consumer Research This might be out of date, but it’s still pretty relevant for the next year
The 2024 Social Media Content Strategy Report – Nice overview of the next year and some insights into potential strategic shifts – via @gregswan
Goodway Group’s B2C Digital Marketing Trends for 2025
Perspectives: Global Entertainment & Media Outlook 2024–2028
Ernst & Young’s 2024 Mid-year Outlook
Employee Engagement
Want an Audio File?
I had a little fun with the new Google NotebookLM and created an audio overview of these (and a few more) inputs. It’s not great, but it’s pretty damn impressive.
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