Required Reading: What Growth in Widget networks means to the Web Strategist.
Month: January 2008
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Required Reading for Product Dev Teams
Smart overview of how products get developed in the world of interconnected users. Product Development 2.0 [Dion Hinchcliffe’s Web 2.0 Blog]. Need to think about this as i talk to my peers and teams in house here at Acme Widgets.
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Pay Attention to Widget Advertising
Slightly old, but relevant for today’s conversations: Online Spin » Blog Archive » Widget Advertising: Coming Fast.
Pretty soon, we’ll all have our ad networks for 15 minutes.
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Watching the Packers: Going into Overtime!
I can’t believe Tynes missed the chip shot! Bad snap, but the ball was there. Must have been a slight hesitation.
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Smart “Test and Learn” ideas for Non-net-savvy Execs
Howard Owens wrote this for journalists, but i think this is pretty smart for just about every audience. Check it out: 2008 objectives for today’s non-wired journalist.
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Marketing Robot Speak
I got this in an email this morning:
"Our Communications Architecture, coupled with our proprietary multi-modal
behavior acceleration messaging system, helps each client build stronger, more
profitable relationships with those who matter most to their business. Our
systems are available as stand-alone adjuncts to existing marketing
communications environments or can be integrated into an established
CRM/interactive/marcom infrastructure."And yes, this is from a marketing communications company. I have to be careful, because sometimes i write emails that sound like that.
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“Outernet” in the wild….
Less than a week after a trip to NY, where i first heard (and questioned) the phrase "outernet", here it is in the wild already: Ripple Effect: CBS Extends Reach Of ‘Outernet’ From Borders To Jiffy Lube – 01/18/2008.
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Light Meeting Day/ Heavy Research
It’s not what you think, but close. I’ll be reading this later…
Create Your Own Online Advertising Network – A Mini-Guide – Robin Good’s Latest News.
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Publishers Will Struggle as Inventory Explodes
Link: Web Ad Buyer: Online Less Robust Than You Think, CPMs Headed Down – Silicon Alley Insider.
SAI: If there is a glut of inventory, is there a need for online publishers to hold TV-style ‘upfronts?’
Fremont: For certain key sectors for whom inventory is important, yes. Like pharmaceuticals, automotive, telcos; the sectors that are spending a lot and need to reach certain audiences. That said, behavioral targeting is negating the impact of reaching people within affinity content. I can reach a car buyer other places than Yahoo autos.Tough times ahead for publishers. Theres good news: Traditional marketers have a long history to un-learn, and as a result, they’ll cling to "affinity" content or contextual targeting longer than they should, especially if their online strategy is "awareness" and moving brand metrics.
