Engagement with brand content is evidently dropping pretty dramatically. As a guy that went all in on Facebook when i was in a seat to influence a lot of media spend, this is concerning. For brands, it’s obviously bad. For consumers, it’s probably a win of sorts.
These numbers are even more striking when you consider engagement is significantly down even though brands are almost certainly spending more money to promote their posts to combat plummeting organic reach. Facebook’s ad revenue reached $2.27 billion in Q1 2014, up 82 percent from Q1 2013.For brands on Facebook, these are dark days. They can choose to spend more money to reach fans they had already accumulated in the past, but Facebook will likely decrease branded reach even further.
But, this also speaks to challenges in the FB ad model from the brand perspective. It seems like Facebook is resorting to limiting organic impression supply (by tweaking the algorythm to lessen brand reach), making it more important for brands to pay to get the exposure. The main reason i believed Facebook was a great platform was the combination of organic and efficient paid reach. With the constant tweaks to the organic reach black box, that mix (of organic and paid) gets less attractive and FB becomes just another paid ad platform.
UPDATE 6/18/14: I think i buried the lede here. The point i was REALLY trying to make is that it looks like Facebook is losing one of the aspects that made it so attractive in the first place: It enable brands to build deeper relationships (that’s good) while also building a more modern media mix, one that delivered a beneficial combination of owned and earned media and paid. The less organic reach a brand can generate, the more they have to pay to get the reach, the less attractive the original value proposition is.
via New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook | The Content Strategist, by Contently.
I hope my sons can figure stuff like this out:
Phinergy batteries use a porous electrode with a large surface area that captures the oxygen from ambient air. The electrode also contains a silver-based catalyst that doesn’t let CO2 interact with it. This unique and proprietary catalyst solves a common problem in air-battery technology, carbonization caused by CO2 permeating the electrode.
via Aluminum-air battery demonstrates extended range for EVs..
While we have an endless list of amazing things we might want to build into the platform, we ultimately determine what those are through customer input. We’ll do this either through quantifying feedback i.e. what are people asking for the most or if we do have a new idea, we’ll run it by users first. From there we typically prioritize against short-term goals on what will move the needle most.
via Eventjoy – On Startups: How we develop new features extremely fast.
I need to come back and write up a clear article on this, but i’ve been digging deep into Bitcoin. Not the cryptocurrency part, but the actual protocol behind it. The think i’m curious about: What else could we apply the blockchain concept to. That is, what kind of decentralization can happen when there is a secure, transparent, open, scriptable, public ledger holding the system together.
Lots more to think about, but here’s a couple important articles for my own future reference:
I’ll be honest, I didn’t particularly like it at first. I don’t think John did either. We both loved the idea behind it, but it was not instantly likeable -because it was complex. The shapes do not make sense on first glance. The elements are all taken from Babbage’s drawing , they are actually parts of the typeface, but laid together to form a shape that is…that is what? I guess that is the point.
via A Fresh Look for betaworks — Digital Media Strategies — Medium.