37Signals: Best Description i’ve seen Of the Role of the Analyst

37signals has a great job opening. But, i really like their description of what the business analyst job is all about: 

You’ll be responsible for reviewing daily sales, upgrades, downgrades, and cancellations. You’ll spot trends, establish and review analytics, monitor conversions, propose, implement, and measure strategies to increase revenues, grow profits, and improve margins. Using data and numbers, you’ll tell us things we didn’t know about our customers.

I'm going to steal that last line and use it forever. 

Khoi Vin’s Take on Magazines & iPads: Worth Reading

Of course, small, nimble apps won’t necessarily solve the long-term revenue problems of major magazines. So is there a bigger solution for magazines, one that will bring in significant revenue along the lines of what they saw in the pre-digital world?

via www.subtraction.com

I especially like his point about the loss,during translation, of the social aspects of reading/sharing on the web. Most magazine apps i've seen are much, much more like CDRoms than something new. Gourmet Live is the best i've seen, primarily because its nothing like a magazine at all.

This is a Pretty Good Sign That The End is Beginning for Network TV

ABC, CBS and NBC are blocking TV programming on their websites from being viewable on Google Inc.'s new Web-TV service, exposing the rift that remains between the technology giant and some of the media companies it wants to supply content for its new products.

via online.wsj.com

Uh, guys, this isn't going to work. You should embrace it, figure out how to get onboard, and roll into the future.

The Future of Television & The Digital Living Room | Both Sides of the Table

The digital living room battle will take place over the next 5-10 years, not just the next 1-2.  But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011.  The following is not meant to be a deep dive but rather a framework for understanding the issues.  This is where the digital media puck is going.

via www.bothsidesofthetable.com

This couldn't have been posted at a better time. Well worth a read.

From Buzz to Something Real: The Peril of “Earned Media”

Like most marketers, we're trying to figure out just how real the promise of "earned media" is. Truly earned, positive exposure for your brand is almost unicorn-esque: it takes a fantastic product, a clearly articulated brand story, and a lot of elbow grease to get it started.But more and more, we're talking to brands about how "earned media" can be a powerful benefit from great marketing.

But, we're nowhere near close to being able to answer the legitimate questions we'll be getting from smart marketers about how to equate the value of earned media to the stuff we're hoping to displace. So, when marketers ask "what's the value of earned media", we don't have the tools to really answer that question.

We know, generally, that exposure for the brand that we don't have to actually pay for is good. But, can you put a media value on the amount of blog posts, tweets, mentions, comments, etc? How do we go from vague "buzz", to real, legitimate "media value" from the conversation?

(Yes, i know the whole question is kind of crass. But, it's still legitimate. More importantly, as paid media gets less effective/efficient, we'll need to understand how to prioritize our efforts in the social space. Which brings us back to how to value the conversations… )

Here's the nut that needs to be cracked:

* the promise of "earned" media is that it could, theoretically, replace "paid" media, if we could get our arms around it.

* to get our arms around it, we need to be able to track the activity over time and see real trends emerging from the data and, eventually, make connections in the data, leading to legitimate insights

* to track it, we need a consistent definition of "earned media", and a clear, consistent categorization of the forms that earned media takes, from blog posts, tweets, comments, "likes" etc.

* To measure it, we need to see the differences over time, and equate some sort of value to each of the instances we see it. Even if that value is relative (*this* is better than *that*) and not financially quantifiable. Ideally, we'd be able to identify some causal relationship between "earned" media and cash register rings. But, until then, we'll need some sort of objective way to rank/force rank the desirability of the forms earned media takes.

* all we have – right now – is an "impression" as the common media unit. We have to be able to do better than that.

So, what I guess I'm looking for is a tool that will help us track and categorize the "earned" media we're getting like we track our paid media. I've got all sorts of tools that show me activity, some that can show me sentiment, and one or two that can give me semantic insights in the deluge of text. But, how do i know how much it's worth? It's the unicorn tool, i'm afraid.

Demand Media Launches Blog Distribution Network | Business Wire

Demand Media Launches Blog Distribution Network

New Demand Media Studios Offering Helps Bloggers Build Their Online Brands with Expanded Distribution and Increased Visibility

BlogWorld & New Media Expo 2010

LAS VEGAS & SANTA MONICA, Calif.–(BUSINESS WIRE)–At the 2010 BlogWorld and New Media Expo, Demand Media™, a leading content and social media company, launched the Demand Media Blog Distribution Network. As the latest innovation from Demand Media Studios, the network helps bloggers expand their online brands by syndicating their blog posts to Demand Media’s highly trafficked sites including eHow.com and LIVESTRONG.COM in addition to Content Channels partner sites.

“How Do You Turn Your Blogging Hobby in to Lucrative Career”

“This new offering on our studios platform expands our mission of publishing high quality content at scale. We are already a leader in publishing original, actionable, evergreen content. With the addition of the Demand Media Blog Network, we broaden our content offerings to include timely, topical and opinion-based content from the best of the blogospshere,” said Stewart Marlborough, general manager of Demand Media Studios. “Now highly-qualified bloggers will have the opportunity to extend their individual brands to the millions of people that visit Demand Media’s websites and those of our partners.”

The Demand Media Blog Distribution Network allows bloggers to continually grow their fan base, interact with larger audiences through new distribution channels and earn additional revenue through a revenue sharing program. Bloggers who are accepted into Demand Media Studios will have the opportunity for their blog content to appear in several premium categories including: Food, Home & Garden, Health & Fitness, Finance/Money, Beauty & Fashion and Family.

Blog posts that are syndicated carry an identifying byline to ensure that the blogger’s brand goes wherever their posts appear. As an added benefit, bloggers will also receive backlinks to their blogs with each post, which may help bloggers improve the rankings of their content in search engine results. All eligible blogs will be part of the Demand Media Studios revenue share program, where bloggers have the opportunity to earn revenue based on the pageviews that their posts receive on the company’s and its partners’ sites.

To join the Blog Distribution Network, bloggers need to apply to Demand Media Studios. The Demand Media Studios editorial team thoroughly reviews and examines the content on each applicant’s website for frequency of posts, family-friendly language and a distinctive, intelligent writing style. Qualifying bloggers will then be matched with appropriate websites using a combination of editorial selection and contextual matching that map the engaging first-person perspectives of the blogger with other relevant how-to or informational content on each page.

Bloggers will also have access to key analytic insight via their Blogger Workdesk. The online tool powered by the studio’s proprietary technology platform provides valuable insight into where their posts appear, the number of views their posts receive, how much traffic was driven back to their blog and how much money they’ve earned.

For additional information the Blog Distribution Network and all of the opportunities available to professional freelancers in Demand Media Studios, visit: www.demandstudios.com.

If attending the 2010 Blogworld & New Media Expo, visit the Demand Media Studios “Get Discovered” team at booth # 115.

Additionally, the Demand Media Studios team can be seen at the 2010 BlogWorld & New Media Expo:

For additional information on Blo
g World and Demand Media Studios’ sponsored sessions, please visit: www.blogworldexpo.com.

About Demand Media, Inc.

Demand Media, Inc. is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 80 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, visit: www.demandmedia.com.

© 2010 Demand Media, Inc.

LIVESTRONG is a registered trademark of the Lance Armstrong Foundation in the United States and/or other countries.

Demand Media and eHow are trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.

Another step in turning automated digital content distribution into reality.