Link: Caribbean Lime Coolers (Cookie Mix) from Betty Crocker. Man, these look awesome (i’m looking for some new cookies for Thanksgiving dinner)
Link: Brijit – It’s like the Utne Reader, but without all the crazy, chakra chasing goofballs!
In my continuing series on the issue of teh value of content, here’s another example of a company that gets it. JCPenny, of all companies, is letting the smart folks do the work of picking great items for their fall guide. Rather than giving the assignment to the pros in the editorial dept, they outsourced it to FM Media’s bloggers. Here’s a write up.
Calling all Women in Tech: She’s Geeky – HomePage.
Some really interesting insights from HorsePigCow about measuing the health of your online community in her great post, Metrics for Healthy Communities . For those of us about to launch a critical community effort (you know who you are), this is required reading….
…because they are made of metal and Robots are strong.
It was the inspiration for the name of one of myold, dead blogs, FearofRobots.com.
Lot’s to think about in this article on, of all things, the emergence of agile development methods. I’ve been thinking a lot lately about how to apply some of these ideas – build process to embrace change, refactoring – to business planning. No great breakthroughs yet, but i do believe there’s a germ in here somewhere. The strategy and planning model we’re following now – essentially the waterfall method: plan for 8 months, execute for 12, start over again – is broken. The institutional reasons for planning like this – tv production cycles, product development cycles, budgeting, – have all gotten faster and more iterative, so why hasn’t our business planning cycles? Gotta keep thinking about this and looking for alternatives to the waterfall method. Anyone out there have better ideas?
More soon. Link: Adweek Magazine In Print – Advertising News – Advertising Information.
Great article on advertising and community outreach. In the old days, it branding was about the ad. Thankfully, it doesn’t work that way anymore, and companies like Nike get it. See also: Pabst supporting live music. Link: The New Advertising Outlet: Your Life – New York Times.