The New Advertising Outlet: Your Life

Great article on advertising and community outreach. In the old days, it branding was about the ad. Thankfully, it doesn’t work that way anymore, and companies like Nike get it. See also: Pabst supporting live music. Link: The New Advertising Outlet: Your Life – New York Times.

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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