Again with the Weight Loss.

I've committed to this challenge: Lose 10% (or more) of my body weight from January 1 through April 10. I'm shooting for 20 pounds, which would put me at more than 10% and right about where i would like to be for cycling. Here's what i'll need to do.

  • Eat a reasonable, high protein breakfast. (Check: I'm doing this already)
  • Eat 4 or more small, well balanced meals everyday.
  • Stop eating snacks outside of meals
  • Exercise more consistently (i'm regularly doing 2-3 times a week)
    • 4-6 times a week
    • 35 minutes or more
    • High intensity
    • Some strength training (core, probably)
  • Avoid my "traps"
    • eating office chocolate (you know, those little chocolatey treats that are always around the office? Well, that's probably an extra 100-200 calories a day, probably 20K+ a year
    • Eating on the way home from work (stress eating? )
    • Eating desserts
    • Late night eating

I know what to do. I just have to do it. And, a $500 bounty is worth it.

Want to join me?

Open Up: Connecting to Consumers

A friend asked me for a couple thoughts on how to "open up" their website. Happy to oblige. BTW, Dion Hinchcliffe offered some thoughts a while ago that may be more helpful than what i've provided.

So, here's the setup: Imagine you have a top-ten website (in your category), one where there's a big database of content and images that you know people value. In this example, imagine it's a database of cycling related news stories and bike vendors. Think of or something simiilar. Your site has a large and growing database of "members" who can comment on stories, rate vendors, and get emails from you regularly.

Step 1: Accept content from members
This is pretty obvious, but make it super easy for consumers to contribute stories, images, ratings, reviews etc. I know you're already planning this.

Step 2: Turn over Editorial to Consumers

Don't just outsource the content creation to consumers, but give them the reigns for editing and organizing the content. Give them the tools to create their own unique versions of the content that would be available to other visitors to the site. On food sites, they're called recipe books, collections, etc. Here, they might be notebooks, "top ten" lists, etc.

Step 3: Reward and Incent this Behavior
Not necessarily with money, but some sort of recognition or acknowledgement of the effort. Whether its a reputation system or something done by the site editorial team, you should try to encourage and stimulate this activity. It's a pretty straightforward strategy that leverages the network effect: You want a system that gets better when:

  • people get more involved
  • more people participate

Think of Flickr: It's better when more people are creating, managing and editing groups of photos AND photographers, The higher level of participation creates more value for heavy users (rewards/recognition) and more value for casual users: organization, discoverability, findability

Step 4: Make it Easy for Individuals To Share Your (Their) StuffCasually
If i'm a blogger, and i'm affiliated with, i should be able to show/use/share/distribute the "stuff" ive created on with everyone else that comes to my blog. So, i should be able to share my stuff – collections of artciles, the tips i contributed, the collections ive made, the reputation i've gained  – on my blog. It's valuable on, but it's also valuable to the visitors to my blog. Becase a) i made it b) I've added value (organization, comments, etc.) to already valuable content and c) My association with it gives it added relevance to the audience who comes to my blog. Look at Flicr badges, facebook widgets, etc.

Step 5: Make it Easy for Organizations to Use your Stuff…Systematically
You're goal is to get your stuff (your brand, your content, your services) out there and distributed. And, while you're super smart, you can't do everything and certainly can't think of all the ways people could use your content. So, Make it easy for trusted, validated partners to access your database(s) and use that data. An open, documented, easy API is a must. Your goal: enable a service from your content.

Look at some of the early work around BestBuy's "connect" program. Or, the number of organizations that are using the amazon API. And, of course, look at what Flickr and 37Signals (Basecamp) have done with their API's. Both Flickr and 37Signals have enabled the development of ecosystems around their base tools. There are now hundreds (Flickr) and many tens (Basecamp) of applications – both free and paid – that  have grown up around those companies. And these eco-applications have made the base app that much more valuable.

The Master Cleanse

I don't know exactly why, but  "Master Cleanse" Tim Brunelle is doing sounds oddly intriguing to me. While i could stand to lose the 10-15 extra pounds i typically carry, i'm more interested in the mind vs. meal battle.

"I hope to gain a better physical/sensational sense of what I really
need to eat to be "full" enough. I'd like to consume more deliberately.
Undergoing the master cleanse is my attempt to kind of reset my system
and start from a place where I'll be better able to acknowledge and
measure the food I eat"

That sounds pretty good right about now, after shoveling it in during Thanksgiving. Being mindful, overall, but especially in regards to what i'm consuming/eating, sounds like a worthwhile goal.

Or, i could have some more Chips Ahoys.