Example B: Good Idea Gone Horribly, Horribly Wrong

Someone, somewhere in the corner office of a PR firm glanced at an article about blogs and the term stuck in her head as something to follow up on. Except she never did. But she knew this internet thing called blogs was going to be big someday, that smart people she knew thought they were cool. But, she never really bothered to understand why.

Then, in a timely coincidence, her contact at JuicyFruit complained that they weren’t connecting with the kids, that they should be trying "something cool and viral". Aha! Thought the PR weasel.

"Let’s do a blog for the kids," she said, "We can make it edgy!"

What a great idea, everyone agreed. Then, they got to work and tried very hard to make it "cool" and "edgy" so that it would be "viral". Round after round of revisions were submitted and compromises were made on the way to the eagerly awaited launch of the new site. The suits were excited, the client’s original concern and anxiety gave way to high expectations and pride.

If only someone involved with the making of the Juicy Fruit site would have taken more than 25 seconds to look at blogs that work, at sites that go viral, they would have put  a bullet into the skull of this lifeless, lame, embarrassing excuse of a site.

(update: what if they meant for the site to be bad? Like, in some bizarro-world attempt to create a site so bad people would talk about how bad it was, thereby driving people to the site. It’s just so crazy it might work! All your gums belong to us!)

Example A: Ignore the Web at Your Peril, PR Weasels

According to Steve Rubel, it’s been a year since the Kryptonite shitstorm blew up. Man, Good times. Everyone who has a brand to protect, nuture and love like a hothouse flower should use today as a reminder that your brand isn’t yours anymore, but you can still participate in the conversation. 

And, the beat goes on. Maybe this is just a Minnesota Meme, but our own Garrison Keillor, he of the woebegone lakes, perma-grimace, red socks and a disdain for brand-jackers, is getting the wrong end of the blog-world for his Cease and Desist letter to Rex at MNSpeak.com. Rex even warned Keillors lawyer that pissing and moaning about this would make him look out of touch. But, now, as Keillor presses the issue, the blogworld takes notice. It’s only a couple days now until some national publication picks this up. Not the kind of PR you want, I’d guess.

“The White House…”

I got to call the White House today, trying to reach one of my best college buddies (who evidently has a job deep in the bowels of the building, moving files from one side of the room to the other). It was so fun to hear the swithboard operator say, "the White House". Life’s small pleasures. Good times. (Ps – Hi Brian, congratulations! )

The Bursting Point –

Unbelievable. Trust-shattering. Anger. Madness.

I try not to write here about politics. Or, anything really important, for that matter. Unless you can really take the time to craft your comments, blogs aren’t a great place to discuss/debate. But I’ve been so saddened for the lives that have been ruined and devastated in the south, for the loss of essentially everything, that I feel like I have to get some stuff off my chest.

I’ve watched the disaster unfold like everyone else, almost unbelievably. The pictures look like they come from a third world country, not the most powerful, richest nation in the world and are horrifying and immensely saddening. Please donate if you can.

But I’m so fucking angry at the total ineptitude of FEMA and the Homeland Security shitheads. Brown should be imprisoned. And, Bush. Shame. Shame on all of you leaders and beauracrats. You’ve cost lives. Real lives have been lost because of your bad, cruel decisions. Or, your lack of decisions and your inaction.  They knew for days what was heading their way, FEMA made promises and assured the south that there was an "arc of support" coming their way.

These guys can say it much better than I can:

And now, tonight at 11:15, Larry King is lobbing softballs at  Bush Sr (ex: "Does he care about the people down south?") who is offering explanations and defense for his son, explaining Dubya does care, that he’s doing something, evidenced by the billions that he’s committed. But, you know where that’s going already, right?

Maybe it’s time for a revolution out there at FEMA and Homeland Security. Really.

(by the way – and I know this isn’t news – Larry King is the biggest ass-kissing airbag on tv. Shame on him too, for his weak interview with Dubya’s parents. He should have a couple parents on from New Orleans, parents who were scrounging in the filth, forced to loot for something to eat because no one got off their asses to help)