Gladwell Points at the Elephant in the Corner: “Focus Groups Suck”

Posted on by jcuene

As a guy who is about to make a 6 figure investment in research that includes, yes of course, focus groups, it’s good to see an article like this. (via the always interesting Noise Between Stations)

Published by jcuene

Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.