Gladwell Points at the Elephant in the Corner: “Focus Groups Suck”

As a guy who is about to make a 6 figure investment in research that includes, yes of course, focus groups, it’s good to see an article like this. (via the always interesting Noise Between Stations)

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jcuene

Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.