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Jim Cuene

Founder of Fahren (hellofahren.com). Digital leadership for business transformation and innovation. I love creating meaningful experiences for modern brands

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September 8, 2005 by jcuene

Gladwell Points at the Elephant in the Corner: “Focus Groups Suck”

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As a guy who is about to make a 6 figure investment in research that includes, yes of course, focus groups, it’s good to see an article like this. (via the always interesting Noise Between Stations)

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