Being Peter Kim: The need for services in social technology. this is a very important post for those of you thinking about the social media business and your (agency) role in it. I’d want to be in the service business if i were starting today.
I’m still thinking about his point that a service focused business will, by necessity, have to be a high end business, pointed only at the largest companies. Yes, they have the largest budgets.
Key question: Assuming the best social media businesses will be a combination of software AND services, can a vendor bring in an efficient costing service by having the best technology?
Exclusive: YouTube Will Soon Let Big Content Partners Bring Their Own Ads. If YouTube cant sell any ads, maybe their content partners can?
Lots of implications here, just have to sort through them and make some sense of them…
Companies like the one i work for are still trying to figure out what to do about social media, how to work with it and, occasionally, against it. The ad agencies that we tend to hire, for the most part, aren't very helpful right now, as they are still trying to figure out a) what business they are really in and b) what the hell is going on.
Microsoft Research Songsmith. imagine the parody possibilities. Was this part of the plan?
I’m a pretty hard sell when it comes to books. I fear reading and am naturally suspect when someone tries to suggest that “knowledge” can be had by reading books, especially when everyone knows that the internet is where you can find the truth. But this review got me to read the Secret. And, boy am i glad i read it (the review, not the book).
There's a ton of discussion about "design thinking" right? Where i work, all of our advertising and marketing conversations (95% anyway) are driven by "commercial" thinking. Define the boundaries and dangers of "commercial thinking" language when discussing experiential environments like the ones we create.
Useful for my team. I especially like the prioritization of “philosophy”. Everything else can change, but if you go into a scenario with a solid, communicable philosophy, you have a higher chance of delivering a good solution.