Being Peter Kim: The need for services in social technology. this is a very important post for those of you thinking about the social media business and your (agency) role in it. I’d want to be in the service business if i were starting today.
I’m still thinking about his point that a service focused business will, by necessity, have to be a high end business, pointed only at the largest companies. Yes, they have the largest budgets.
Key question: Assuming the best social media businesses will be a combination of software AND services, can a vendor bring in an efficient costing service by having the best technology?