A couple decks on Modern Branding / Modern Planning for the archive

A couple decks i found (but didn't write) and wanted to put in one place. Thanks to Paul Isakson (www.paulisakson.com) and Adrian Ho (www.zeusjones.com) for the inspiration on this stuff.


Paul Isakson – MOdern Branding (2009)

Zeus Jones – Modern Branding (2009)

Faris Jacob – Strategy for the Post-Digital Age

Chloe Gottlieb (R/GA) – Shift From Designing Websites  ( especially the New Creative Team, slide 44)

An inside look at life at PBS News « Michelle Minkoff

We’ll be working to figure out what the future of data, journalism and technology might look like, adjusting our philosophy as we go, and taking feedback from the public both inside and outside of the journalistic community.  I’d love to hear your recommendations, thoughts or cautionary tales!

via michelleminkoff.com

Love what they've done with music, so looking forward to what they're going to do with news.

For Matt Wilson: What I do with data at 37signals – (via 37signals)

  • Use data to help grow – Too much of using data to “help businesses grow” is about predicting (guessing) revenue or profit in five years. This is kind of fun intellectually (and there are cleverly named tools like “Crystal Ball” to do this), but it’s less useful than finding real things that we can do today or in the near future that will meaningfully impact the business. This means focusing on why people cancel, how they interact with signup pages, etc.
  • via 37signals.com

    This is a great, simple overview of how approach "analytics". As complex as we make it, it really just comes down to a couple priorities.

    Wannabe Cool Kids Aim to Game the Web’s New Social Scorekeepers – WSJ.com

    The arbiters of the new social hierarchy have names like Klout, PeerIndex and Twitalyzer. Each company essentially works the same way: They feed public data, mostly from Twitter, but also from sites like LinkedIn and Facebook, into secret formulas and then generate scores that gauge users' influence. Think of it as the credit score of friendship or, as PeerIndex calls it, "the S&P of social relationships."

    via online.wsj.com

    This is another article that's going to get passed around via email today by well-intentioned folks trying to figure out how to automate "influencers".

    Beware the social media gurus talking about "influence" and "influencers". It's voodoo right now.

    Incredible: Watch volunteers translate Egyptian phone messages in real-time

    Incredible: Watch volunteers translate Egyptian phone messages in real-time

    Don’t believe in the power of crowdsourcing yet? Well, if initiatives such as Wikipedia and Ushahidi haven’t convinced you, the video below should pretty much negate anyone’s doubts about just how monumental a force crowdsourcing has become.

    Earlier today, in response to the continued blackout of the Internet in Egypt, Google and Twitter announced that they had set up phone numbers in Egypt for protesters to call into, that would then automatically be turned into voicemail messages, that would then be tweeted out on the account @Speak2Tweet. Of course, the immediate point of this system is not to help organize within Egypt, but hopefully to offer a way for Egyptians to literally speak to the rest of the world.

    via thenextweb.com

    Sometimes i feel like i'm living in the future. When i see stuff like this, even i (jaded, cyncic that i am) feel amazed by the power of the net. The great leveler.