The best companies have harnessed the digital mindset and taken the shareable, ongoing, interactive, participatory nature of digital and created brand experiences that matter to people where they ought to — in their real, everyday lives.
Take Nike Plus and Fiat Eco Drive — arguably the most compelling brand ideas of the last decade. They may have had a digital heart but they manifested themselves in meaningful ways.
via adage.com
BankSimple is an easy, intuitive, and social bank for people who appreciate simple online services. Unlike other banks, we don’t trap you with confusing products nor do we charge any hidden fees. No overdraft fees. We use sophisticated analytics to help you better manage your finances by providing you a individualized service, catered to your needs and goals.
via banksimple.net
Diaspora – the privacy aware, personally controlled, do-it-all distributed open source social network
We are four talented young programmers from NYU’s Courant Institute trying to raise money so we can spend the summer building Diaspora; an open source personal web server that will put individuals in control of their data.
Well, this is interesting…
Apple quit his part-time gig as director of interactive media for the Web site Nerve.com in New York and began recruiting. It wasn’t hard to find people eager to join. Employment in New York’s publishing sector shrank by a tenth last year, leaving behind a mass of glum, jobless writers. The good news, though, was that one of the very forces that was sapping industry profits — the Web’s demolition of barriers to entry — also made it quite simple and cheap for anyone to become a journalism entrepreneur. Using open-source software, which Apple hired programmers to customize, The Faster Times could get up and running for less than $20,000
via www.nytimes.com
This is what all of us running large, content heavy sites are either 1) up against or 2) betting on (some of us are doing both). The old models (publishing, enterprise content management systems) are falling away, and new ones are literally popping up everyday.
There will be significant opportunities for local businesses.
This will be the biggest thing to happen to local businesses since paid search. The ability to leverage frequent visits to their locations to passively and actively influence others to do the same, deliver special offers, or redirect local foot traffic at a moment's notice can lead to a direct, measurable impact on in-store sales and word-of-mouth.
via adage.com
I've always had a love/hate relationships with the robots in my life. This site gives me the visuals i need to prove that the robots are coming for us. It's just a matter of time. (via waxy.org)
Facebook first announced Connections a few weeks ago, and EFF quickly wrote at length about the problems they created. Basically, Facebook has transformed substantial personal information — including your hometown, education, work history, interests, and activities — into "Connections." This allows far more people than ever before to see this information, regardless of whether you want them to.
via www.eff.org
Lots of confusion about FB's new changes. Not a lot of clarity in the analysis i've read. This is pretty good.