Apple quit his part-time gig as director of interactive media for the Web site Nerve.com in New York and began recruiting. It wasn’t hard to find people eager to join. Employment in New York’s publishing sector shrank by a tenth last year, leaving behind a mass of glum, jobless writers. The good news, though, was that one of the very forces that was sapping industry profits — the Web’s demolition of barriers to entry — also made it quite simple and cheap for anyone to become a journalism entrepreneur. Using open-source software, which Apple hired programmers to customize, The Faster Times could get up and running for less than $20,000

via www.nytimes.com

This is what all of us running large, content heavy sites are either 1) up against or 2) betting on (some of us are doing both). The old models (publishing, enterprise content management systems) are falling away, and new ones are literally popping up everyday.