I’m testing out the capability where I use Claude (and eventually Claude Code) to update my WordPress website.


This episode of the Ezra Klein podcast was worth listening to twice.
It’s great for a lot of reasons:
But, what caught my ear was a consistent theme: our current leaders aren’t serious about a good outcome with China.
Serious. Are we serious? Are our leaders?
Here’s a long quote that demonstrates the exasperation of two guys who are deep thinkers about how to sustain American power:
I want to go back first to the point we were discussing about just the unseriousness of this administration.
The morning after Trump announced he was putting this massive tariff on China when the markets really melted down, I actually called our editors and said, not the most important story of the day, not the most disturbing story of the day. Please don’t lose sight. Of this story:
On the day before, we learned, or maybe in the same day, that Laura Loomer a conspiracy peddler who believes 9-11 was an inside job, was in the Oval Office , and we have since learned, apparently or reportedly, urged Trump to fire the head of our national security agency and his deputy, two of the most respected intelligence professionals in the world, because they weren’t pro-Trump enough.
Who knows what it was, Ezra? And Trump did that. Fired the head of basically two of our most important cyber warriors, defenders and warriors, widely respected around the world. He did that on the advice of a political witch doctor.
Holy mackerel.
… How can we be a serious country? Talk about things that filter down. That then filters down through the whole bureaucracy. Can I offer up intelligence that Trump will not like? So that’s to me, just we have to get that in there.
How could the president take such critical advice from someone like Loomer? How did she even get in the room where it happens?
And, as a result, what does tell us about what it mean to be “serious”?
What’s the difference between “serious” an unserious people? Between Tom Freidman and Loomer? And, in fiction, between Logan and the rest of the Roy family?
Time to do a little research.

some useful words ahead of a long drive:
(Walt Whitman)
1
Afoot and light-hearted I take to the open road,
Healthy, free, the world before me,
The long brown path before me leading wherever I choose.
Henceforth I ask not good-fortune, I myself am good-fortune,
Henceforth I whimper no more, postpone no more, need nothing,
Done with indoor complaints, libraries, querulous criticisms,
Strong and content I travel the open road.
The earth, that is sufficient,
I do not want the constellations any nearer,
I know they are very well where they are,
I know they suffice for those who belong to them.
(Still here I carry my old delicious burdens,
I carry them, men and women, I carry them with me wherever I go,
I swear it is impossible for me to get rid of them,
I am fill’d with them, and I will fill them in return.)
2
You road I enter upon and look around, I believe you are not all that is here,
I believe that much unseen is also here
Here the profound lesson of reception, nor preference nor denial,
The black with his woolly head, the felon, the diseas’d, the illiterate person, are not denied;
The birth, the hasting after the physician, the beggar’s tramp, the drunkard’s stagger, the laughing party of mechanics,
The escaped youth, the rich person’s carriage, the fop, the eloping couple,
The early market-man, the hearse, the moving of furniture into the town, the return back from the town,
They pass, I also pass, any thing passes, none can be interdicted,
None but are accepted, none but shall be dear to me.
3
You air that serves me with breath to speak!
You objects that call from diffusion my meanings and give them shape!
You light that wraps me and all things in delicate equable showers!
You paths worn in the irregular hollows by the roadsides!
I believe you are latent with unseen existences, you are so dear to me.
You flagg’d walks of the cities! you strong curbs at the edges!
You ferries! you planks and posts of wharves! you timber-lined sides! you distant ships!
You rows of houses! you window-pierc’d façades! you roofs!
You porches and entrances! you copings and iron guards!
You windows whose transparent shells might expose so much!
You doors and ascending steps! you arches!
You gray stones of interminable pavements! you trodden crossings!
From all that has touch’d you I believe you have imparted to yourselves, and now would impart the same secretly to me,
From the living and the dead you have peopled your impassive surfaces, and the spirits thereof would be evident and amicable with me.

Yesterday on my afternoon walk I was listening to a podcast episode with a famous writer talking to a well known podcaster and author. They are both media-makers who get paid for clicks and impressions, but they deal in ideas. They are very well respected, smart, successful and, because they’ve been doing their media-making so long, wise. They are good examples of what current “thought leaders” look like and how they work.
The episode is a couple hours long. They made some great points about leadership, management, growth and professional development, and how to stay fully engaged. The principles they shared sounded relevant. But, both of them sound a little burned out and – maybe this is me being a little cynical – not 100% committed to their own ideas.
Despite all that, I loved it and may even listen again.
This is just one podcast episode among millions. There are thousands of other thinkers that are in our queues, ready to share some ideas from their TED talks, or their courses, or their mastermind sessions, or their book. 1 month from now, no one will remember these 120 minutes.
It’s a classic good news/bad news scenario:
The good news: We’re in a golden age of self-help and advice and personal growth. Ideas and approaches have never been so readily available. There have never been more perspectives and unique voices. Episodes like these offer a helpful dose of thinking and the advice given is usually practical and actionable. I’ve rarely come across thinking that’s demonstrably “bad”. Almost is in the “good, but not great” category of thinking. It’s “content”, a stimulating conversation that, on a good day, pushes my thinking a bit.
The bad news: It’s only “pretty good” advice, overall. These hosts are giving the people what they want, but the business needs them to tune in next week, too. The content is designed to have a short shelf-life. The editorial agenda is driven by the business model: clicks, sponsorship, ads, selling classes, etc. I wonder how much of the audience is turning to podcast episodes instead of time-tested, enduring ideas. Is “pop” management advice taking the place of “classic” thinking?
As I look to 2025 and beyond, as AI generated slop meets media-hustling content overload, I’m looking for something solid to turn to. I feel pulled towards the classics.
That’s why I’m spending more time reading history books, literature from the last two hundred years, and going back to some of the core philosophical works. I’m seeking the ideas and wisdom from earlier eras because i don’t think much of the advice i’m hearing these days is “built to last”.
In 2025, I’m going to be focusing my business reading on a handful of experts that I believe stand the test of time.
The top of my list is Peter Drucker.
Why Drucker? Why should we listen to an old white immigrant guy who died in 2005?
The Arc of Professionalized Management – He wrote about business strategy and leadership effectiveness from the early 1930s through the 2000’s, a remarkable span in the history of the global economy. He had a front row seat as the American economy became the most powerful economic engine in the world and was in the board rooms (and on the shop floor) as management professionalized and became thing to study.
The journalistic skepticism – Although he was a lawyer and a historian, he came to his work with the eyes and critical perspective of a journalist. He sought out the stories, dug into the truth, and came out with a compelling narrative based on facts and his own insight.
Supremely good communicator – He wrote so much and so eloquently that he made the inner workings of General Motors interesting. The writing today – judged by our modern standards – is a little academic, perhaps a little stilted, but the insights and narrative deliver incredibly important points. In many ways, he brought “management” as subject to the masses, giving main street access to the best of what was happening in leading organizations.
A visionary guide to leading through transformations – He saw what was coming before others, and translated the future for the present. He described the modern corporate conglomerate before it was a thing. He coined the term knowledge worker. He articulated the impending changes in American culture as the economy moved from agriculture and manufacturing to a services-based organization. He was an advocate for technology as a way to unlock better results and create a more meaningful workplace. More importantly, he shared actionable, practical ways to be a better leader and manager while the transformations were underway.
Hugely influential to generations – Because he wrote for so long and covered so many facets of business management, multiple generations of leaders were shaped by his thinking. Corporate culture is still showing some signs of his teachings, for the better, mostly.
Management as Liberal Arts – He saw management as one of the Liberal Arts, a pathway for leaders to continue their development as humans. More importantly, he designed programs to help leaders and executives apply a “Liberal Arts” approach, arguing management effectiveness comes from critical analysis, informed by a cross-domain perspective, based in core of history, literature, arts and philosophy.
Exemplar – I see him as a model for how we can all continue to grow as humans and as leaders, evolving our thinking and our work as we move through the different phases of his career. He never stopped being curious, never slowed down his thinking and was always optimistic about what the future held.
Drucker is one of those “classic” thinkers that all business people should have on their bookshelf. With 39 books (more?) and countless essays and academic papers, there’s something for everyone and for just about every situation.
In a time when everything seems to be changing around us, there are too many “real time” experts with an opinion to share. We need the wisdom of those who have gone before us, and we can learn from history through their perspective.
For business leaders today, thinkers like Drucker are valuable for their ideas on how to make the most of transformation while becoming better leaders and managers at the same time. The podcasts and Youtube videos can be energizing, but when we need insights with integrity, we should be grateful we’ve got a large body of Drucker’s work to turn to.

America got the president it asked for. Even if you don’t like the candidate, there are no signs (as of now) that the democratic process itself broke down, so we will have to live with what’s slouching towards us.
If you believe our leaders reflect the electorate, if you agree that the values, desires and norms of a society are represented in the leaders who guide it, then its time for some reflection as an American about what Trump really represents.
America hired him again. What does his second presidency say about us? Did we get the candidate we deserve?
Presidents and political leaders are part of the mythology of America, the stories we tell about ourselves, the symbols we retain from culture and society. The symbols and stories and myths are our way making meaning and perpetuate (or avoid) important values and norms, a shorthand for understanding what’s good and bad in our society.


We lean on the myths and symbols without thinking twice about them, they’re so ingrained in our belief systems .
As an American, do you take some sense of pride in Washington’s character, and see in his political career the best of the American revolutionary spirit? The courage, the moral clarity, the democratic aspirations. Do you look back and see Lincoln as an emblem of the inherent good in America’s people, an embodiment of the values that makes this country unique? Do you secretly believe you would have been part of the electorate that made the choice to vote for him in 1860, hoping his intelligence, deep wisdom and moral courage would guide us through the turbulence of the times? Do you see Truman as an example of the strength of the common American, and the inherent goodness of a working class striver (he ran a clothing store!) who represented accountability (“the buck stops here”), practicality and fairness in a time when the Atomic age and Pax Americana changed the world? Kennedy is seen fondly now, a symbol of hope and optimism and duty (“ask not what your country can do…”) during a time of growth and prosperity in the American system. What does Nixon’s presidency say about the values of the voters? What did the American people value the most when they voted in Obama?
Trump is a profoundly flawed character, a deeply unserious man. He is a reflection of our times, now. He is the one chosen twice (!) by a majority of the voting population to represent them.
We must respect the outcomes of our elections; The public voice means something, on multiple levels. But at the very least, his second presidency is an indicator of the values, beliefs, assumptions and desires of the voters that brought him back.
His second presidency is now a part of the American mythology and the historians in the future will tell a story, using his return, about us, an unserious people who re-elected the worst leader in American history.
I’m sure if you asked most of his voters “why Trump again?” you’d get some thoughtful responses. Same for Harris.
I don’t believe most Americans thoroughly analyzed the issues, fully considered both the candidates, and considered the long term effects of either a Democratic or Republican administration. I fear most Americans put more energy into understanding the lore of the Marvel cinematic universe or the Kardashians than their decision on the presidential vote.
I fear the people voted on vibes. Or, they went with their gut.
It’s clear that most of America have mixed emotions about our political system, but those emotions haven’t translated into thoughtful, critical reflection, I’m afraid. I doubt most voters (on both sides) have thought deeply or seriously about the voting choices they make. Or, if they do, it’s down to a single issue that is pressing, currently, on their minds (e.g. – “The economy”, “Immigration”, “women’s rights”).
What percentage of voters truly considered the entirety of the factors in this, the most consequential election in our history? All the policies, the character of the candidates, the effects their policies would have on the broader society as a whole, on our international partners, on the global economy, on democracy in the world? Did they weigh the consequences of each candidate’s presidency? Did they give real thought to their own standards for the character of our leaders? Were they willing to trade out what they value to “own the libs” or “the economy”. Did they even think about where their line was?
Did they really take the choice seriously? Are Americans serious people?
Its hard to talk about virtues and character in America today. No one likes to be judged, and discussions of admirable personal values, what we humans “should” do, and what behaviors are “bad” always seem condescending, patriarchal, or like “man-splaining”. But, at the same time, Americans spent $13 Billion on self improvement stuff in 2022, so we must be open to elevating ourselves at least a bit?
Let’s look in a mirror, America. When we say someone is serious, we can imply they have certain personality characteristics:
So, the anti-serious person is:
Does that sound familiar? Does that sound like the America you see?
Tom Nichols wrote about the lack of seriousness in America back in 2021. In his mind, America is no longer a serious country.
But when it comes to seriousness—the invaluable discipline and maturity that allows us to discern matters that should transcend self-interest, to set aside churlish ego and emotionalism, and to act with prudence and self-restraint—we’re a weak, impoverished backwater.
And, earlier that year he wrote:
The collapse of seriousness is the greatest loss we have sustained under Trump, one of the least serious human beings ever to occupy a position of great power in America. What do I mean by seriousness? It is the burden of knowing that we own our decisions, that our actions have consequences. It is the sense of responsibility that helps us to act without being ordered to act, the instinct that tells us, even when we are alone, that we owe a duty to others and that our behavior affects them as much as it does ourselves.
But, the country is it’s people, it’s leaders. We the voters are the country. We’re the ones that are self interested, churlishly ego-centric and lacking self restraint. We see a candidate like trump mimic oral sex on stage and we laugh at his “humor” and see in that something valuable? Do words and actions matter anymore?
Katherine Boyle, former Washington Post reporter and now VC wrote about seriousness in the context of entrepreneurship:
But the trait that is most meaningful is the hardest to describe. It is the fire in the eyes, the ferocity of speech and action that is the physical manifestation of seriousness. It is the belief that God or the universe has bestowed upon you an immense task that no one else can accomplish but you. It is a holy war waged against the laws of physics. It is the burden of having to upend sometimes hundreds of years of entrenched interests to accomplish a noble goal.
I’m not a fan of all her politics (Boyle wrote that for Barry Weiss’s pretty conservative, right-leaning platform, the Free Press), but I am a fan of the idea that its time to build new movements and institutions (and rebuild old ones, and retire some others).
She’s spending a lot of time with tech leaders and entrepreneurs, sure. But what she’s getting at is more important:
Throughout the rest of the essay, she offers, as a counterpoint examples of unserious efforts. The examples highlight poor policy outcomes from institutional leaders, probably due to either political considerations (in a political system that is fatigued or failing or somehow not great) or changing cultural norms.
It is unserious to be led by a gerontocracy, where our elected officials had kids in college when the internet was invented. It is unserious when young people retreat from public service. We now have the oldest Congress of any Congress in the past two decades, with half of American senators over the age of 65.It is unserious to beg dictators in failed states to send America oil when we invented fracking. It is unserious to talk about renewables and not nuclear. It is unserious to attack the companies leading our electrification revolution because you don’t like their memes on Twitter.It is unserious when the most trusted men in news are stand-up comedians.
In her essay, being serious implies strength, focus, will, competence . The stakes in a America are high, she implies, the quality of American lives depends on a more serious approach from leaders.
Autocrats want to roll over the population. Those with fascistic tendancies will want to use the power of the state to change your personal values and behaviors, to limit your freedoms and bring you to heel.
They can do that when the people don’t take them, or the democratic process seriously.
Maybe it’s time to go back to the history books and understand when American progress was rebooted by concerned, serious leaders. Or, maybe we should look outside the US for examples of serious people changing their government through non-violent, impassioned efforts over time when voting wasn’t enough.
It’s time to get serious, again, Americans. To go to work. With focus, integrity, clarity and a strong desire to get actual shit done to protect our freedoms and the institutions that make it possible to thrive in the US. It’s time to clock off TikTok, to put down the phone, and turn towards the real work of making our communities better.

This is a well told story of a business breakthrough, a risk taken, and the focus and intelligence of a mid-century Japanese mother of 6 (!) who had to make rice three times a day.
Im guessing Yamada got promoted, but Fumiko did ALL the work on the testing:
Yamada wanted to ensure that the rice cooker worked in all climates, so Fumiko tested various prototypes in extreme conditions: on her rooftop in cold winters and scorching summers and near steamy bathrooms to mimic high humidity. When Fumiko became ill from testing outside, her children pitched in to help.

This is a nice, short essay from PG about the future when a significant portion of the population won’t be able to write (or, more likely, need to write due to AI). Just like calculators have undermined our numeracy, AI will kill the writing skill for a lot of (the majority of) us:
The result will be a world divided into writes and write-nots. There will still be some people who can write. Some of us like it. But the middle ground between those who are good at writing and those who can’t write at all will disappear. Instead of good writers, ok writers, and people who can’t write, there will just be good writers and people who can’t write.
Source: Writes and Write-Nots
Wrote about this before, Writing is Thinking.

TL:DR – I pulled together a list of resources for your 2025 planning
In my corporate days, I’d spend June, July and August working on LRP (Long Range Planning) Themes for our internal stakeholders and my peers. The themes were, essentially, guidance on the assumptions we were using to shape our strategies and operating plans. Our intent was to share a point of view of the future that would shape consumer behaviors, the competitive landscape, and the overall economic environment we were operating in. And, given my roles, we had to have one foot in the tech world, one foot in consumer marketing, so there was a lot of discussion about tech trends.
The work to get to those themes started with a review of external perspectives, forecasts and predictions. We’d consult with all our vendors and our software partners to gather decks, presentations and briefing reports. Once we had all the inputs on a shared drive, we’d start to work through them as a team. The “liberal arts” guy in me loved the analysis of all the materials, and the deep reading required to identify the not-obvious ideas and implications.
In reality, we’d find ourselves in a paradox: We both never had enough (or the exact, right) inputs, but we also had too much.
So, to help you with your 2025 planning, I gathered some inputs that might be useful for you and your team
McKinsey technology trends outlook 2024 – As you’d imagine: thoughtful and good. A few key quotes for your decks
AI and Everything Else – Benedict Evans – SuperAI 2024 – This is a sprint through a bunch of topics related to AI, with a really clear-eyed perspective on what’s real and what’s BS
KPMG GenAI Executive Survey 2024
Precedence research: Snapshot of the AI landscape – https://www.precedenceresearch.com/artificial-intelligence-market Some stats to worry and impress your bosses. Also, an interesting source. Looks like they are buying/compiling other data sources and using AI/ML/LLMs to generate output.
The CMO Survey – Highlights and Insights Report – Spring 2024 If you can put up with Slideshare, this is a pretty good reminder of what was on the minds of CMOs in early 2024.
Deloitte Future Consumer Research This might be out of date, but it’s still pretty relevant for the next year
The 2024 Social Media Content Strategy Report – Nice overview of the next year and some insights into potential strategic shifts – via @gregswan
Goodway Group’s B2C Digital Marketing Trends for 2025
Perspectives: Global Entertainment & Media Outlook 2024–2028
Ernst & Young’s 2024 Mid-year Outlook
I had a little fun with the new Google NotebookLM and created an audio overview of these (and a few more) inputs. It’s not great, but it’s pretty damn impressive.

I just got back from a week in Iceland where me and a cycling buddy went for a bike race called The Rift. It’s one of those “bucket list” events that take on mythic status over time. I wrote up some quick impressions here: Ride Report – Rift 2024. Key takeway: It was stupid hard, incredibly beautiful and definitely worth all the prep.
