Quiet and Quality

Noticing a pattern on my social feeds: More and more folks are turning towards quality interactions vs. quantity, both online and offline. And, more and more folks are seeking (and paying) for ways to find quiet, time, and space to contemplate and consider. Makes so much sense.

MUST READ FOR STRATEGISTS: COMMUNITY-BASED, HUMAN-CENTERED DESIGN

This statement, coming from these folks, is kind of like the emperor saying “I have no clothes”. Really interesting articulation of their ideas that i need to spend time with and  dig into.

We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.

via COMMUNITY-BASED, HUMAN-CENTERED DESIGN

How Much of the Internet Is Fake?

I’ve been waiting for an article like this for a while. I think this is just the beginning of the reckoning for advertising-based apps/sites. Too much BS in the metrics.

Can we still trust the metrics? After the Inversion, what’s the point? Even when we put our faith in their accuracy, there’s something not quite real about them: My favorite statistic this year was Facebook’s claim that 75 million people watched at least a minute of Facebook Watch videos every day — though, as Facebook admitted, the 60 seconds in that one minute didn’t need to be watched consecutively. Real videos, real people, fake minutes.

via How Much of the Internet Is Fake?

Heavy multitaskers have reduced memory

Well, this explains a lot. I always thought the internet was making me dumber, but now there may be science to back that hunch up:

In doing that analysis, Wagner noticed a trend emerging in the literature: People who frequently use many types of media at once, or heavy media multitaskers, performed significantly worse on simple memory tasks.

Here’s the story: Heavy multitaskers have reduced memory

Google search losing some advertising business to Amazon, agencies say

Amazon’s growing success could pose a rare threat to Google parent company Alphabet, which generated $95.4 billion in ad revenues last year, 86 percent of its total revenue. Google is the dominant digital advertising platform in the U.S., and will take in an estimated 37 percent of digital ad budgets in 2018. Although Alphabet does not disclose the breakdown of its ad revenue, most estimates believe the vast majority comes from search ads — approximately 83 percent in the year to date, according to research from eMarketer.

via Google search losing some advertising business to Amazon, agencies say

Beliefs into Action: Fähren Events & The Community

tl;dr: Leaders should lead by supporting the communities they work in

When Joe and I started Fähren, one of our foundational beliefs was we needed to be good supporters of the Twin Cities business community. More specifically, we wanted to put our beliefs into action by creating the events, ideas and connections that spark the insights that innovators need to keep growing.

We can help spark those ideas through our words, our writings, and the conversations we have with our clients and partners. And, we can do it by bringing together other exceptional thinkers to share their work and experiences and ideas.

Tonight, Fähren is hosting a unique group of strategists who are on the front edge of the next wave of consumer, digital experiences. Our event is called Voice is the Interface: UX Lessons Learned Designing for Voice and the speakers will include folks i know and trust to share some hard-won insights from the early days of figuring out what happens we stop clicking and swiping, and start talking to our computers.

The move to voice-only or voice+screen is going to be seismic, a transformational change. But it will take years to generate best practices and trusted design patterns. The work to figure out which practices are “best” vs “good” will take lots of conversations, collaboration, trial and error and sharing between practitioners. It will take a community effort.

Why are we putting on an event about leading edge UX stuff?

Reason #1: Fahren is a talent company focused on business leadership. We’re in business to help leaders drive change, faster. So, we see it as our responsibility to support the leaders and the thinkers who will invent, test and advocate for those design patterns, methods and best practices so we can get to the future faster, together.  One of my favorite business leaders helped me understand the truth in the saying, “All of us are smarter than any one of us.”  Sure, its good business, but it’s also just good.

Reason #2: We see innovation opportunities and we want to help figure those out. As long-time digital nerds, we’re really interested in how the computing environment will change our behaviors as consumers (and how fast businesses will have to move to keep up) when voice becomes the primary interface. It’s going to be as fascinating and fun as the move from desktop “programs” to web “pages” to mobile “apps”. Creative destruction is on the horizon, which means creative opportunities for innovators.

We’re excited about our role in the business community and we’re looking forward to the conversations ahead. We’re working on our 2019 event plans now.  Let us know what you’re interested in and if you’d like to join us as we put our event and community plan together!