Groundhog Day, Together On Zoom

Staying Optimistic At Work When Everything is Hard

We’re now seven months into the slog of this pandemic. Those of us who can work — and can work from home — are probably feeling fortunate that, despite the hassle of zoom and video calls, we’re able to keep the train mostly on the tracks.

But, I’m sensing that, for a lot of us, the routine is starting to feel a little bit empty. Like the movie Ground Hog day, but without Bill Murray. Maybe our moods are getting a little jagged, and the humor is getting a little dark. And, maybe that future we’re building towards is getting a little cloudier. We’re trying to do good work, meaningfully, to create something better and, if we’re lucky, more useful. This rock won’t push itself up that hill, you know.

But, it’s getting harder. Trying to do it from the basement or home office is going to get lonely, if it hasn’t already. After a while, it’s all going to feel like most days are our worst days, when work is bullshit and we can’t really see the point of it. (Or, maybe the work really is bullshit, pandemic or not; that’s another post)

It doesn’t help that the virtual world we’re working in is overcooked and populated by a lot of empty wannabes. Those of us who pretty much live and work online are pepper sprayed with positivity and hustle-secrets by bros hawking their classes and private communities. I read too many click-baity headlines and I get worried for those under-employed journalism kids getting crappy hourly wages to crank them out, seeking just a bit of a career toehold so they can get off their parents’ payroll. There’s too much glossy snark and manufactured “I’m living my truth” first person stuff from stay at home moms and dads who dream of becoming the next Tim Ferriss or Glennon Doyle, the edge cases who actually did it, who jumped off the “real job” grind. I’m avoiding Youtube because it seems like every video is over-dosed with ads featuring some guy pitching me their course that will teach me how to sell my course, so I don’t have to work for the man anymore.

The relentless hustle and commercialism of this new workplace is toxic and transactional like the old one, just in a different way. It just reinforces the fear among us working alone, at home, that we’re not only in the wrong job, but that we’re not trying hard enough.

So how do we stay grounded? How do we see the meaning in the work, the satisfaction in the routine?

On my best days, I remind myself, in the words of the philosopher, that I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.

Remember how Phil Connors escaped the bleakness of those Feb 2 day-loops? Hint: It wasn’t just waking up next to Andie McDowelI.

On my good days, I can wake up and see pretty clearly what we’re trying to do at Fahren:

• There’s a leader out there, trying to make something important happen at their job.

• It doesn’t matter too much what it is, but they’re probably trying to put some technology to better use.

• They might be trying to bring something new into the world.

• They know there’s a better way to work, some techniques they can use to do something smarter. 

• They want to keep growing and getting better. As workers, as leaders. As humans. They might be using their job to enact some real improvements in how they think, how they act and how they perform.

• They want help. They’re open to getting some ideas and support from a team that has gone through it before.

• Maybe they just want to hire an outside firm so they can work with likeminded people, so they don’t get stuck being a lifer in the old way.

• We can help. We can help that person solve their problem, to learn something new, to get a job done.

• We can help them make their own transformation, while they are changing the work they do.

Our chosen work is to help people develop and grow while they accomplish something important using the best, leading edge techniques and tools. That’s not a mission statement, or a slogan. It’s a reminder, a commitment.

Maybe that’s too optimistic? Perhaps a little naive? Well, that’s the choice I’m making. It’s how I want to view the world we’re working in now and I’ll keep doing it, even after the pandemic is over. I want my business to be successful, but I can’t keep working on it if cash is the only thing that drops to the bottom line.

We’re all swimming in tech. Technology is the water. But, when we click off zoom and look out the window, we have each other, good and bad, on the other side.

We work with people. We’re working for them, and in their own way, they’re working through us. 

I don’t want to be stuck in a loop of emails and Zoom. This choice is my way out.

One Good Writing Lesson from Mad Magazine’s Al Jaffee

I think this is pretty good advice for any writer. It’s easy to be emotional and strident, but the best work channels that energy through a distinct, mostly consistent view of the world. And then, funny is usually better.

“When we’re successful, it’s a funny take on a serious subject,” explained Jaffee. “When we fail is when we preach.”

via Cartoonist Al Jaffee Reveals the One Fold-In ‘MAD Magazine’ Wouldn’t Run | Newsmakers – Yahoo News.

Social Media is Going to be Everyone’s Job

Good overview of the changes happening in the social media job space. Key point is that, just like “digital” before it, social media is blending into just about everyone’s role. But, companies aren’t really ready for that (Surprise, surprise):

Whether everyone is adequately trained for that job, however, is another question. Just as it took years to fully onboard email, integrating social media into the workplace is frustrated by a skills gap.

But, the biggest transformation is still just beginning. And functional skills won’t be the problem. Businesses are going to have to remake their cultures. As more and more of the core functions of business take on social, realtime dimensions, businesses are having to become truly social business. That’s a culture problem. Companies are still in the mode of adding social as another tool to do what they’ve always done. But, real innovation comes when businesses realize they can solve problems in new ways and pursue completely transformational opportunities that come when brands work in new ways.

So, lets do away with the job title. Let’s make social media part of all of our roles. But, great leaders will have to both understand the practical/skill aspects AND have a deep curiosity about how the culture of their businesses can evolve quickly.