AdageL Decent Analysis of FB local

There will be significant opportunities for local businesses.
This will be the biggest thing to happen to local businesses since paid search. The ability to leverage frequent visits to their locations to passively and actively influence others to do the same, deliver special offers, or redirect local foot traffic at a moment's notice can lead to a direct, measurable impact on in-store sales and word-of-mouth.

via adage.com

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