Post -Digital Era? Not Yet. But interesting article nonetheless

The best companies have harnessed the digital mindset and taken the shareable, ongoing, interactive, participatory nature of digital and created brand experiences that matter to people where they ought to — in their real, everyday lives.
Take Nike Plus and Fiat Eco Drive — arguably the most compelling brand ideas of the last decade. They may have had a digital heart but they manifested themselves in meaningful ways.

via adage.com

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