A Short Post to Remind Me to Write a Longer One

There's a ton of discussion about "design thinking" right? Where i work, all of our advertising and marketing conversations  (95% anyway) are driven by "commercial" thinking. Define the boundaries and dangers of "commercial thinking" language when discussing experiential environments like the ones we create.

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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