Putting the Network to Work…

In my continuing series on the issue of teh value of content, here’s another example of a company that gets it. JCPenny, of all companies, is letting the smart folks do the work of picking great items for their fall guide. Rather than giving the assignment to the pros in the editorial dept, they outsourced it to FM Media’s bloggers. Here’s a write up.

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Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

One thought on “Putting the Network to Work…”

  1. Hello Jim,
    I work for a company that is part of Insight Venture Partners. They invest in Internet and new media services. I live in Maple Grove and commute between SLC, SFO, NYC and MSP. I would enjoy discussing with you sometime the intersection of new media and venture capital.
    Douglas Pollei

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