In my continuing series on the issue of teh value of content, here’s another example of a company that gets it. JCPenny, of all companies, is letting the smart folks do the work of picking great items for their fall guide. Rather than giving the assignment to the pros in the editorial dept, they outsourced it to FM Media’s bloggers. Here’s a write up.
Jim Cuene 
Hello Jim,
I work for a company that is part of Insight Venture Partners. They invest in Internet and new media services. I live in Maple Grove and commute between SLC, SFO, NYC and MSP. I would enjoy discussing with you sometime the intersection of new media and venture capital.
Douglas Pollei
http://www.pollei.com