tl;dr: Leaders should lead by supporting the communities they work in
When Joe and I started Fähren, one of our foundational beliefs was we needed to be good supporters of the Twin Cities business community. More specifically, we wanted to put our beliefs into action by creating the events, ideas and connections that spark the insights that innovators need to keep growing.
We can help spark those ideas through our words, our writings, and the conversations we have with our clients and partners. And, we can do it by bringing together other exceptional thinkers to share their work and experiences and ideas.
Tonight, Fähren is hosting a unique group of strategists who are on the front edge of the next wave of consumer, digital experiences. Our event is called Voice is the Interface: UX Lessons Learned Designing for Voice and the speakers will include folks i know and trust to share some hard-won insights from the early days of figuring out what happens we stop clicking and swiping, and start talking to our computers.
The move to voice-only or voice+screen is going to be seismic, a transformational change. But it will take years to generate best practices and trusted design patterns. The work to figure out which practices are “best” vs “good” will take lots of conversations, collaboration, trial and error and sharing between practitioners. It will take a community effort.
Why are we putting on an event about leading edge UX stuff?
Reason #1: Fahren is a talent company focused on business leadership. We’re in business to help leaders drive change, faster. So, we see it as our responsibility to support the leaders and the thinkers who will invent, test and advocate for those design patterns, methods and best practices so we can get to the future faster, together. One of my favorite business leaders helped me understand the truth in the saying, “All of us are smarter than any one of us.” Sure, its good business, but it’s also just good.
Reason #2: We see innovation opportunities and we want to help figure those out. As long-time digital nerds, we’re really interested in how the computing environment will change our behaviors as consumers (and how fast businesses will have to move to keep up) when voice becomes the primary interface. It’s going to be as fascinating and fun as the move from desktop “programs” to web “pages” to mobile “apps”. Creative destruction is on the horizon, which means creative opportunities for innovators.
We’re excited about our role in the business community and we’re looking forward to the conversations ahead. We’re working on our 2019 event plans now. Let us know what you’re interested in and if you’d like to join us as we put our event and community plan together!