I love great brands and KUIU has been one of my favorites since Jason Hairston founded it a couple years ago.  I also love football and athletes. And, i love entrepreneurs. When you combine the three, Hairston was an entrepreneur i followed closely.

He passed away by suicide earlier in the month after dealing – openly, transparently – with the effects of CTE from playing football.

I’m sad for his family. I’m sad for his co-workers and the people who love the company. I’m also sad because this is another tragic example of what football can do to a man’s brain. As difficult as these stories are to hear about, its important to listen. Something’s gotta change in football. We need some radical changes or the sport will die off .  We can’t keep sacrificing players for our weekend enjoyment.

via Jason Hairston death: former 49ers LB, KUIU found dead Wednesday | SI.com