Media Innovation: The Texas Tribune

Because – for a while – i was essentially the publisher of a couple very, very large websites in the food/food culture space, i started watching how the news publishers were (or weren’t) innovating. My thought then was that they would be early adopters of tech, methods and approaches that could be useful to us in the food space. Since then, it’s become more than a hobby and i’ve turned into a guy that reads MediaGazer, CJR, and Neiman Media Lab just about everyday. I follow the space as closely as i follow the CPG space.

I’m particularly interested in community driven and community funded journalism like what we’ve got in Minnesota (Minnpost), or new membership models like The Athletic.  And, i’m really curious about the more premium, tightly vertical pubs that cater to very, very specific audience (like The Information) or are driven by an excellent analyst or curator (e.g., Stratechery,  or even Lance Armstrong‘s Wedu) .

So, it was really cool to read this take on the Texas Tribune, a non-profit, non-partisan, community-focused journalism site that was started in 2009 and has grown quite well. So well in fact, that they just updated their strategic plan for 2025.

AS SMITH AND RAMSHAW saw the 10th anniversary of the publication approaching—the site turns nine on November 3 of this year—they realized it was time to think about the next decade. “I don’t think that there was any one thing where it was like, ‘Oh, shit, we gotta do something,’ Smith says. “I don’t think we’ve ever, at any time we’ve been in business, felt panicked or felt like somehow we woke up and we were like, ‘What did we do last night?’”

Instead, the anniversary was what Smith calls a clarifying moment, a chance to make a bold statement both internally and externally.

You can read the strategic plan here, and it’s worth a read if you are a fan of a) interesting media models and b) strategic plans.

via A decade in, the Texas Tribune pursues the rest of its audience – Columbia Journalism Review

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