Fake Brands and Research

This is the first time (in a long time) that i’ve read about this sort of test: creating fake brands to test ad effectiveness. But, i love the concept and YouTube is the perfect place to do it. I’d love to see Google support more of this sort of work. While (just about) everyone hates ads and advertising, research like this makes it a little less sucky.

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jcuene

Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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