Great quote from the VP of Lyft Marketing on their relationship with W&K. If you lead an ad agency and you haven’t been focused on the digital experience, you’ve missed the boat. Great marketers look to their “creative” partners to help guide the total experience, not just the ads/messaging. Or, to put it another way: The experience IS the message.

She describes W+K’s “world-class creative” as “table stakes,” adding, “I need a strategic partner who is embedded in our business every day, helping us with product decisions and helping us with the way we design our service experience—not just making ads.”

via Inside Wieden + Kennedy’s Evolution Into the Go-to Agency for the New Economy – Adweek