How Four Agency Holding Companies Are Upping Their Consulting Skills | AdExchanger

Decent overview/update on how agencies are trying to become consultancies and consultancies are trying to become agencies. Brands just want to grow.

Note: Notice the snark in the analysis of Publicis’ own challenges integrating Sapient. A little of the shoemaker’s children, i guess.

Source: How Four Agency Holding Companies Are Upping Their Consulting Skills | AdExchanger

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jcuene

Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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