If you’re spending over a million dollars a year on digital media, you should probably bring at least some of your team in-house. This article gives a nice overview of a couple different levels of in-sourcing.

There are differing reasons why brands think in-housing may be for them. These include a lack of transparency, an interest in understanding more about digital and programmatic, desired cost savings and protection of sensitive or competitive information, among others.

Source: The Many Shades Of In-Housing | AdExchanger