Such a great idea. Kind of gimmicky, but still a good way to make an artistic statement via tech.
The app works by using Google Maps to identify areas that are forests (those that are shaded a specific green on the mapping system). Then, the coordinates are sent from your phone and that is what allows you to access the album. By releasing an album in such a way the band is offering listeners a unique and multi-sensory experience of their music whilst also encouraging people to go out and spend time in nature.