Here’s a list of worthwhile articles that fall, roughly, under the heading of 2015 predictions. I’ll a lot of them, so you don’t have to. This is definitely not comprehensive and i’ll be updating this as i dig up more. Let me know if you have any suggestions.
These folks are right on the front edge of the whole transformation happening in marketing. They’re watching organizations take on “Digital transformations”. I think that’s definitely needed and will happen more and more in 2015.
Top Rank Marketing has asked a bunch of friends/colleagues for their thoughts on what’s coming in 2015. It’s heavy on the importance of content and social, not surprisingly.
Forrester posted their 2015 predictions. Here’s the press release where they are all neatly organized. Also, they put their 2015 predictions on pinterest and in infographic format so their ready to share (smart!). Heavy on Mobile CEX, data,