Starting a Reading List for the Modern Marketer / Need input?

Starting a reading list of stuff for a couple soon-to-be Modern Marketers who are joining my team. Add your suggestions in the comments or tweet them at me (@jcuene).  This will (hopefully) be updated soon)

Books

• 'Let My People Go Surfing – Yvone Chouinard (Not really a marketing book per se, but a moving, fast story of how one of America's great brands got built through purpose, culture and values)
• The  Story of Purpose – Joey Reiman 
• Start with Why – Simon Sinek
• Brand Innovation Manifesto – John Grant (via @adrianho)

Presentations online: 

• Zeus Jones – Modern Brands V.1 – An oldie but a goodie.
• Paul Isakson – Social Media: It's Not What you Say, but What You Do
• Paul Isakson – Modern Brand Building
• Bud Caddell – Digital Strategy 101

Methods: 

• Julian Cole – Digital Strategy Toolbox (via @adrianho)

(updated 9/11/2013)