The nationwide tour by the jeans and apparel company will visit six cities, beginning Aug. 6th in Portland, Ore. It’s being run to launch the brand’s bike-commuter clothing line for this fall.

via gearjunkie.com

I love what Levi's is doing here with their Bike Shop tour. For a lot of reasons, it's a worthy creative effort. I like the fact that they are really targeted in their audience (urban bike commuters) for their product AND their marketing. I like the way they are actually doing something useful (vs. simple ads) to get their message out. And, i like the execution of the trailer; it's tuned to the style and aesthetics the audience will appreciate.