Target’s ‘Show Don’t Sell’ Content Strategy | Digiday

“The entire brand ecosystem is moving towards building relationships with consumers through various means like content and social media,” Hausman said. “We aren’t moving away from selling, per se. ‘A Bullseye View’ is our way to build relationships that will eventually lead to sales. Consumers want to connect with brands. They want to understand who we are and what our stories are.”

via www.digiday.com

Smart. working w/16 bloggers, strong visual style. Not nearly integrated enough into their commerce work.

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