Sustainable Digital Ecosystems

Healthy digital environments should leave you feeling refreshed and energized or empowered in some way. But in order for them to do that, brands need to think of them as something that can exist long-term and have that sort of effect from the outset.


Good article on healthy digital ecosystems. I like this one because it really pushes the concept of an ecosystem and makes it understandable for us in the digital space. You’ll find a lot of similarities with the key points we’ve been hitting for over a year: Be generous, make the world better, etc. No good visuals, but a couple terms I might use(landfill marketing and “digital landfill”).

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Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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