Sustainable Digital Ecosystems

Healthy digital environments should leave you feeling refreshed and energized or empowered in some way. But in order for them to do that, brands need to think of them as something that can exist long-term and have that sort of effect from the outset.

via www.teehanlax.com

Good article on healthy digital ecosystems. I like this one because it really pushes the concept of an ecosystem and makes it understandable for us in the digital space. You’ll find a lot of similarities with the key points we’ve been hitting for over a year: Be generous, make the world better, etc. No good visuals, but a couple terms I might use(landfill marketing and “digital landfill”).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s