Duplantis believes the relationship between brand and blogger to be symbiotic — and it’s not just about the monetary reward. So, although the brand benefits by reaching a blogger’s audience in addition to its own, the blogger also benefits from the cachet of working with a brand as large and influential as Coach.

via www.wwd.com

I think i've been saying something like this for years to anybody who will listen. So, i think this is right on.

I also think this is a really useful article for those seeking ways to work naturally with style setters and culture drivers online.