Ora.tv and companies like it are trying to reach the growing number of video consumers on computers, tablets, phones and Internet-connected televisions. Google is seeding dozens of on-demand channels that are starting this year on YouTube. Netflix and Hulu are starting original shows. And Amazon is believed to be getting into the business.

via mediadecoder.blogs.nytimes.com

Smart CPG's with content to distribute should take a good look at this.