Ideas are fragile. They often start powerless. They’re barely there, so easy to ignore or skip or miss.
There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea.
Dismissing an idea is so easy because it doesn’t involve any work. You can scoff at it. You can ignore it. You can puff some smoke at it. That’s easy. The hard thing to do is protect it, think about it, let it marinate, explore it, riff on it, and try it. The right idea could start out life as the wrong idea.
So next time you hear something, or someone, talk about an idea, pitch an idea, or suggest an idea, give it five minutes.
This is so well worth the (ha!) five minutes it takes to read. I live with this issue every day, and i'm on both sides of it.
It's really a reminder to be mindful, to listen, and process before publishing.