The right business culture doesn’t require a cult atmosphere, but it does require a disdain for concepts like conventional wisdom and status quo. It does have to be built around ideals, employee permission to be creative, and something other than just making profit.

via www.forbes.com

Kind of obvious, and there will only be one apple, but this is worth quick scan. I think the part about avoiding the status quo is critical, but much harder than it sounds, especially when the corporate culture is very distinct and based on being a "winner" for generations. Just saying…