All People Making “Creative” Need to be Technologists

From the Weiden & Kennedy Blog: 

I’ve pretty much had it with the term “Creative Technology”. I’m a “Creative Technology Director” myself, and even I’m over it: already it seems clichéd at best, and at worst, bordering on the meaningless. Here’s why.

Full story: Why We're Not Hiring Creative Technologists (via @daveknox)

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Digital marketing & innovation leader. Founder of Fahren. Previously at GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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