All People Making “Creative” Need to be Technologists

From the Weiden & Kennedy Blog: 

I’ve pretty much had it with the term “Creative Technology”. I’m a “Creative Technology Director” myself, and even I’m over it: already it seems clichéd at best, and at worst, bordering on the meaningless. Here’s why.

Full story: Why We're Not Hiring Creative Technologists (via @daveknox)