This will allow advertisers to make apple-to-apple comparisons between the new medium, whose impact on brand advertising has remained elusive, and the old medium, in whose powers brands have complete confidence. As a result, advertisers may finally be willing to invest more online, and possibly even pay more for the privilege.
Very, very smart. Looking forward to seeing this get worked out.
I was so confused about what to buy, but this makes it udnertsandable.