Facebook Is The New Nielsen Family | Fast Company

This will allow advertisers to make apple-to-apple comparisons between the new medium, whose impact on brand advertising has remained elusive, and the old medium, in whose powers brands have complete confidence. As a result, advertisers may finally be willing to invest more online, and possibly even pay more for the privilege.

via www.fastcompany.com

Very, very smart. Looking forward to seeing this get worked out.

One thought on “Facebook Is The New Nielsen Family | Fast Company

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