Worth the read: Identifying Influencers on Twitter

It’s hardly surprising that past influence is a strong predictor of future influence. But it might seem counterintuitive that, for predicting future total influence, past local influence is more informative than past total influence.

via thenoisychannel.com

I still think the search for a technical solution to identifying influencers is a bit of voodoo, but it's getting less and less so.

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jcuene

Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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