It hasn't been very long but already the world looks very different being on the corporate side here at PepsiCo partnering with many different agencies. Here are some perspectives that maybe valuable for digital (and traditional) agencies working with organizations the size of PepsiCo.
While you can't throw a rock without hitting a social media expert these days, there are few out there that i'd call "bad ass". This guy is one of them. Some very smart reflections on the current (scary) state for corporate marketers.