AOL Partners With Reality Show Producer Endemol On Women’s Programming | paidContent

is adding another production studio to its roster of partners, as it continues to reshape and expand its content. The company has tapped Endemol USA to collaborate on developing new, “reality-based” online programming that will be initially tailored to women. The partnership may eventually broaden to include other areas of programing and demo targets, David Eun, president of AOL Media & Studio, said in the announcement.

The deal with Endemol follows November’s news of a partnership with Michael Eisner’s Vuguru, which has agreed to create at least six original scripted series for AOL.

via paidcontent.org

This is another important step in AOL's transformation into a major "TV" network.

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