is adding another production studio to its roster of partners, as it continues to reshape and expand its content. The company has tapped Endemol USA to collaborate on developing new, “reality-based” online programming that will be initially tailored to women. The partnership may eventually broaden to include other areas of programing and demo targets, David Eun, president of AOL Media & Studio, said in the announcement.
The deal with Endemol follows November’s news of a partnership with Michael Eisner’s Vuguru, which has agreed to create at least six original scripted series for AOL.
This is another important step in AOL's transformation into a major "TV" network.