Of course: Story Building vs. Story Telling

Best quote from this Fast Company article:

"Creative teams, the participants are told, now need to behave more like improv actors — "story building" instead of storytelling — so they can respond in real time to an unpredictable audience."

And, another good one from John Bond:

 "Marketing in the future is like sex. Only the losers will have to pay for it."

 

 

 

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