Among the otherwise moderately predictable content, the one element of Gourmet Live that we find particularly intriguing is the built-in "rewards" system: pages and recipes that you can only access after viewing certain other pages, Easter-egg-style.

via newyork.grubstreet.com

The gamification of marketing (or food content) continues. This is going to be a very real opportunity and a trend to stay on top.

And, this innovation makes me realize that it *is* smarter to sit and watch at this point, to wait to dive in just a bit longer, while the first phase of innovation happens.

Flipbook should adopt the rewards & "quest" idea.