Posted by Matthew Creamer on 09.20.10
Also like this quote: He came out of his Saatchi experience with the realization that, "I'd just rather be making stuff."
Revealing. Timely. And, it's not just the creatives. There are so many smart, groundbreaking "things" being made these days, that it's hard *Not* to want to be in the "thing" business vs. the "idea" business.
And, this urge to "make" is very much in line with what modern brands *should* be thinking: _do_ something, make something that demonstrates what you believe in vs. just _telling_ us how awesome you are.