Business is heating up for Cookstr, a New York City startup that publishes recipes from top cookbook authors, and provides foodie-oriented search functionality to other branded websites. The company announced a deal with the AARP today, an advocacy group for retired people that will use Cookstr’s content and search engine to help AARP.org visitors find recipes that fit their preferences, health and dietary concerns.

via techcrunch.com

Well, they had to partner with *somebody*. Will have to check out Cookstr again.