In fact, Old Spice Responses is one of the fastest growing online video campaigns ever. We took a look at some of the most explosive viral videos we've measured, including Bush dodging Iraqi shoes, Obama giving his electoral victory speech, and Susan Boyle, and found that in the first 24 hours, Old Spice Responses outpaces all of them. Now, that's fast.
Jim Cuene 
Very impressive stats:
53,660,116 people voluntarily watched a deodorant commercial.
88,000 subscribed and asked to get more deodorant commercials.