If you’re a cre­ative per­son inter­ested in craft­ing worlds and telling sto­ries and you are not chew­ing hard on this cam­paign, then you’ve missed the point (and quite pos­si­bly the whole zeit­geist). I actu­ally think it’s a fluke that the sub­stance of this stunt hap­pened to be com­mer­cial.

via snarkmarket.com

well said.