Turner, Time Inc. Execs Got The SI.com Deal Done; Now About Making It Work | paidContent

How will the mobile split work?: The editorial control still stays with SI but Turner gets custody of all the ad-supported-only apps, while SI retains paid apps like the iPad. That follows the general shape of the deal, with SI keeping the subscription print business. Where I see cloudy with a chance of meatballs, they see simple and easy. “Will Terry turn a free SI app to a paid just because of some internal arrangement? No way,” says Ford. McDonell will produce a mobile road map to share with Turner. “We’re going to continue to develop applications in the same way,” McDonell said, adding that the “very generalized language” is “meant as guideposts.”

via paidcontent.org

uh, ok.

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Digital marketing & innovation leader. GoKart Labs, General Mills, Ameriprise. MPLS. Husband to Andrea, father to 2. Lover of bikes, food, beer and rock'n'roll.

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